Vista Alegre is used to celebrate important dates, as such as the Mother's Day. This year the century-old brand launched the plate "Porto de Abrigo" by Ana Sofia Gonçalves. Vista Alegre tableware is present in the most recent business project of the well-known Portuguese chef Vítor Sobral. Vista Alegre Atlantis, as the entity responsible for the Museu da Vista Alegre, recently sent to the Regional Directorate for Cultural Heritage an application so that the ceremonies in honor of Our Lady of Penha de França be part of the National Intangible Cultural Heritage Inventory